Industries that benefit the most from time tracking

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The average size of a company using time tracking is 18 people. However, there are companies with 100 or 200 employees successfully using DeskTime (the productivity and time tracking software), the largest coming in at 430 employees. Working in the time tracking sphere, we’re often confronted with the question “well, who uses time tracking software anyway?” And so we’ve decided to give you a look into the different industries using time tracking, and why it works so well for them. To do that we’ve surveyed them all to find out what industries are already successfully using time tracking software in their companies.

Unsurprisingly, the top industries using time tracking are Marketing and IT tied for first place (both making up 21% each of the industries using DeskTime). In second place comes Web Development, and in third place comes Web Design. Together they make up about 3/4 of all the industries using DeskTime.

Here are the results from the DeskTime survey for a better look:

The top industries used by DeskTime
The top industries that use DeskTime

The results are significant.

What is it about these industries that make them want to use time tracking and productivity tracking software, and what are they gaining from it?

1. Accurately billable hours – it saves them time and money

What marketing, IT, web development and web designers all have in common is that they often work on a “project” basis. A certain project is expected to take a certain amount of time, and that amount of time is what will determine either the salary for said project of the employee, or the sum that will be asked of the recipient for the receiver of this project.

Tracking time, therefore, becomes a very useful tool. In stead of ball-parking an estimated amount of time it took to realise a project, you’re able to give a specific amount of time, which results in being paid exactly what you needed to be paid. We often round the amount of time down, or estimate less time. This gives you a fair and accurate figure of what you’re owed.


On DeskTime it’s possible to use the “Projects” function in order to track the amount of time spent on a very specific project. For projects that involve several employees (for example a designer and a programmer), you can even have the time spent on said project by cumulating it. All they have to do is both name the project exactly the same. (If the second person begins to type in the same name into the “create a project” category, they’ll see it already pop up as a pre-existing project). In this way, the administrator will see the total amount of time spend on the concrete project.

2.  Real statistics on their personal productivity

The industries, which use time tracking for business successfully happen to be industries, where you’ll find the most technologically advanced, the most willing to apply technology to their everyday lives. Programmers, IT specialists, marketers and designers tend to be part of the group of people who are on top of the trends, and aren’t afraid of trying the latest software out there. This is why these industries are the first to say goodbye to ancient time sheets, and to embrace the online solution. People who are friendly with technology also have a tendency to look to the tech for a solution to an every day problem.

These people are also getting used to having measurable statistics readily at their fingertips – some examples include Google Analytics for those who manager web pages, Facebook Page Insights for those who manage corporate Facebook pages, and Facebook Graph searches for the generally curious. People want the data, so why wouldn’t they want data on how they spend their time at the computer? This is one of the reasons that we’ve made sure that the DeskTime reports section provides as much possible information.

3. Remote working becomes an easily implemented tool

Particularly with a job that can be done at a computer, remote working is becoming more and more common. Some startups and companies are even hiring talent from different companies. What makes this possible and easier is;

  • Connectivity through the internet
  • The possibility to collaborate online

Collaboration and knowing that your colleagues or employees are really working is important, and that’s exactly what an automatic time tracking software like DeskTime does, regardless of different time zones and being in different offices.

So some industries that would absolutely not benefit from time tracking would be those that spend a minimal amount of time at the computer. Say, agriculture, retail, (as in store clerks) and post officers. Because they wouldn’t track any time at a computer. For these industries there are alternative time tracking solutions, like clocking inelectromagnetic swipe ID cards, and time sheets. All of these require you to be physically present to complete the job. 

Conclusion – not for everyone, but ideal for some

Time tracking and productivity software is not for everyone. However it is perfect for those who would benefit financially from the precise data, who are interested in different kinds of data, who work from a computer and possibly even from a different country.

*Because we only tracked industries for companies using DeskTime, we don’t see the data for individuals. Some may be interested to know that the highest “industries” for individuals are students, writers, and consultants.

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