5 Reasons Why CEOs Use Time Tracking for their Small Businesses and Why You Should, Too

Aiva Strelca 1.09.2015

Do you run a small business? How do you keep tabs on your employees? Many small businesses don’t have an HR department; it’s up to you, the CEO, to monitor staff workflow and productivity. It’s a good thing that in this day and age, there are myriad tools to help. One way to complement your HR initiatives is through time tracking tools like DeskTime.

But don’t take our word for it – we surveyed 2000 DeskTime account owners and administrators to find out why they use our tool. Here are the top 5 reasons why they use time tracking and how your small business can benefit, too.

Want to get the most out of your time?
Try DeskTime for free!

Try free for 14 days · No credit card required.

By signing up, you agree to our terms and privacy policy.

Try DeskTime
  1. Improving Employee Productivity

The majority of survey respondents – 37% to be exact – say the most important function of time tracking for business is to monitor the productivity of its employees. Small business owners rely on their staff for smooth operations – employees are an invaluable resource. Knowing exactly how everybody on your team spends their time will help you understand how to improve their workflow and productivity.

survey insert
  1. Improving Company Results

It’s no secret that the success of your business depends on the success of your employees. It also doesn’t come as much of a surprise that the second biggest reason CEOs surveyed use DeskTime is to improve company results. Tracking employee performance and making sure they’re staying on task are key to meeting bigger company goals.

  1. Motivating Employees to Fulfill their Obligations

When your employees track their work hours, it makes them accountable for their tasks. They know what needs to get done, and they can track their progress. Knowing that others can also see their progress can be a great push to accomplish tasks – nobody wants to be the worst-performing employee. With each person accountable for their assignments and time, they’re more likely to fulfill their obligations.

  1. Monitoring Employees

Employees are happiest when they are given autonomy. It’s empowering for them to know that the boss trusts them to get work done. And now more employees are opting to work from home and value flexible hours, which, as it turns out, might actually yield to greater productivity. However, CEOs still need to know what everyone is working on. Time tracking is a subtle way to check in without undermining your employees’ independence.

  1. Comparing Employees

Ever wonder which of your employees is excelling and who isn’t pulling their weight? The final reason why CEOs use DeskTime is to analyze just that. CEOs can see how each employee ranks compared to the rest of the team, and understand who is most valuable to the company, and who needs a push to do better.

Employee satisfaction and productivity are key to running a successful business, but it’s a lot to handle on your own if you don’t have a dedicated human resources department. Time tracking tools easily help you understand how your employees are spending their time and which areas of your business need improvement. 

Did you find this article useful? Give it a clap!


Psst! You can clap more than once if you really loved it 🙂